YUGI Creations: Where African Artistry Meets Sustainable Fashion
YUGI Creations, founded by Yugala Priti (Yugi), prides itself on being a masterclass in sustainable innovation; where artistry intertwines with environmental responsibility.
Our ethos revolves around transforming overlooked and discarded textiles into unique, wearable works of art. Using intricate screen-printing techniques, we breathe new life into leftover and unusable fabrics, creating garments that not only tell a story but also embody our commitment to sustainability.
Areas of Sustainability
Creations lean heavily toward circular practices, focusing on preventing textile waste through upcycling and innovative design. We aim to challenge the fast fashion narrative by emphasizing responsible consumerism and sustainable storytelling.
Describing Sustainability
In my words, sustainability means creating a harmonious balance where fashion does not come at the expense of our environment. It’s about celebrating what we have, embracing imperfections, and nurturing the potential of materials that would otherwise be discarded.
Future Plans
As we look ahead, YUGI intends to expand our educational initiatives, offering more workshops that empower individuals to rethink their relationship with clothing and inspire a deeper connection to sustainable practices.
Transitioning to Sustainability
While YUGI was born out of a commitment to sustainability, I have encountered challenges along the way—particularly in sourcing materials and educating consumers about sustainable choices. Nevertheless, these hurdles have only strengthened my resolve to advocate for eco-conscious fashion.
Sustainable Fashion as a Business
Yes, I believe sustainable fashion can be both a viable and impactful business model. By promoting mindful consumption and regenerative practices, we can contribute to a healthier environment and foster a community committed to making positive change.
Policies on Sustainability
I believe policies encouraging transparency in sourcing and production practices can greatly facilitate accessibility to sustainable fashion. However, there are policies that unfortunately hinder progress, such as those that do not incentivize sustainable materials or impose heavy tax burdens on small businesses looking to innovate.
Final Word
At YUGI Creations, we wear our values on our sleeves — literally. From the streets of Nairobi to the catwalks of Cape Town, African fashion is rising. And it’s not just stylish — it’s smart, soulful, and sustainable.
